Just Russell
Well-being for every pet, that's Just Russel
Ghent, Belgium · Founded 2020 · $10.9M raised
- Headquarters
- Ghent
- Employees
- 51–200
- Founded
- 2020
- Business Model
- B2C
- Website
- justrussel.com
- Total Funding
- $10.9M
- Last Round
- $9.5M Series AJan 2022
- Rounds
- 2
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 2 funding rounds and 3 investors for this company. The full record is or through the API.
About
Just Russel is a Belgian direct-to-consumer pet tech scale-up founded in 2020 by Louis, Renaat, Cyriel Van Steen, and Victor, focused on personalized nutrition and preventive healthcare for dogs and cats. The company uses a data-driven smart analysis tool developed with veterinarians to create customized kibble recipes tailored to each pet's age, breed, allergies, and activity level, delivered directly to customers' homes. Headquartered in Ghent (Drongen), Belgium, Just Russel serves customers across Europe, with country managers for Belgium, France, and Germany. With over 10,000 pets on personalized feeding plans, Just Russel's mission is to help pets live longer, healthier, and happier lives.
Summary
Just Russell is an E-Commerce company based in Ghent, Belgium, founded in 2020. It has raised $10.9M in total across 2 rounds, most recently a $9.5M Series A round in Jan 2022. Investors include Left Lane Capital, V3 Ventures and Start It X.
Tech & App Stack
4 technologies & apps tracked
Every product and vendor across these categories, with where each signal came from.
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Funding History
2022 (est.)
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Funding: Seed through Series A. Amounts, valuations, and investors where available.
Investors
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