JumpTap
Acquired
- Headquarters
- Boston, Massachusetts
- Employees
- 51–200
- Founded
- 2004
- Business Model
- B2B
- Website
- adtech.yahooinc.com
- Total Funding
- $99.5M
- Last Round
- $27.5M Venture RoundJul 2012
About
JumpTap was a Boston-based mobile advertising platform offering programmatic, performance, and audience-targeting solutions for advertisers and publishers. The company operated one of the largest independent mobile ad networks, with profiles of over 550 million mobile users, and pioneered real-time bidding in mobile advertising. JumpTap was acquired by Millennial Media in 2013 for approximately $225 million, which itself was later acquired by AOL.
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