Ingenuity Foods

Ingenuity Brands is a food and beverage startup positioned as the first company dedicated to food-based brain nutrition, developing products designed to close the nutrient gap in children's diets. Its debut line, Brainiac Kids, launched in 2019 as a whole-milk yogurt blended with omega-3s and choline to support childhood brain development, and later expanded into fruit pouches, bars, and nut butters under the rebranded Brainiac Foods name in 2022. The Bay Area company was co-founded by Mark Brooks and targets health-conscious parents seeking nutrient-dense foods for kids.