Impul

IMPUL (Hoshino IMPUL Co., Ltd.) is a Japanese motorsport and automotive tuning company founded in 1980 by racing legend Kazuyoshi Hoshino. Based in Setagaya, Tokyo, IMPUL is renowned for its long-standing involvement in Japanese top-tier motorsport series including Super Formula and Super GT GT500 class. The company designs and manufactures aftermarket performance parts, wheels, and tuning products primarily for Nissan vehicles, leveraging race-derived engineering to deliver high-performance enhancements for road cars. IMPUL's BBS-collaborated wheels — developed through decades of motorsport partnership — are among its most recognized products. The team competes under the TEAM IMPUL banner, currently led by Kazuki Hoshino as President and Racing Director, continuing the family legacy in Japanese motorsport. IMPUL operates both a performance parts business and an active racing team, making it one of Japan's most enduring motorsport-aligned tuning brands.