ImpactRx

ImpactRx is a Mount Laurel, New Jersey-based promotion research organization founded in 2000 that operates a longitudinal panel of high-value, smartphone-connected physicians to continuously capture promotion exposure and treatment decision data. The company annually captures approximately one million physician details and three million treatment decisions, generating its proprietary ImpactData intelligence. ImpactRx leverages this dataset through custom research and analytics to help pharmaceutical marketing and sales teams measure the effectiveness of their promotional programs and optimize decision-making across the product lifecycle.