IfOnly

IfOnly was a San Francisco-based experiences marketplace that allowed celebrities, athletes, chefs, and other luminaries to sell exclusive experiences and personal items directly to consumers, with a portion of proceeds benefiting charities of the buyer's choice. Founded in 2012 by Trevor Traina, the platform offered experiences ranging from intimate culinary events with top chefs to private sessions with famous athletes, partnering with Sotheby's for auction-format offerings. Strategic investors included Mastercard, Hyatt Hotels, Sotheby's, and American Express, while financial backers included Founders Fund, NEA, and Khosla Ventures. The company raised nearly $50 million in total and was last valued at approximately $105 million. IfOnly was quietly acquired and shut down by Mastercard at the end of 2019, with its technology and team folded into the Priceless experiences platform.