Idus

Idus (아이디어스) is South Korea's largest online marketplace for handmade and artisan goods, operated by Backpackr Inc. Launched in 2014, the platform connects over 10 million customers with more than 44,000 independent artists and creators who sell handcrafted products directly to buyers. Idus operates as a vertical marketplace focused exclusively on handmade items — ranging from jewelry and ceramics to clothing and home décor — enabling artisans to list, manage, and sell their work through both a buyer-facing app and a dedicated seller app. The platform has achieved an 85% repurchase rate, reflecting strong customer loyalty within the handmade goods category. Backpackr has expanded beyond the core marketplace to build a broader creator ecosystem including Tumblbug (crowdfunding) and Stedio. The company is headquartered in Seoul, South Korea, and has been expanding its reach into Southeast Asian markets.