IDEO

IDEO is a global design and innovation company that envisions new businesses and brands, designing the experiences and capabilities that bring them to life. Founded in Palo Alto in 1991 by David Kelley, Bill Moggridge, and Mike Nuttall, IDEO has spent nearly 50 years helping the world's most imaginative leaders create human-centered products, services, and organizations that drive business and shape the future. The company operates studios in San Francisco, Cambridge, Chicago, London, and Shanghai, pioneering the design thinking methodology now widely adopted in business and academia.