IAG Research
AcquiredNew York City, United States · Founded 1999
- Headquarters
- New York City, New York
- Founded
- 1999
- Business Model
- B2B
- Last Round
- Series AMay 2006
- Rounds
- 1
About
IAG Research was a media-measurement company founded in 1999 in New York City by Alan Gould, Ken Orkin, and Eric Gould. The company conducted research with television and online viewers to measure the effectiveness of advertising and program engagement, addressing marketer concerns that DVR ad-skipping and rising ad clutter were undermining traditional TV measurement. In 2004, IAG introduced a measurement for product placement and branded content, and by 2006 its metrics were used by NBC to guarantee ad performance for Toyota, J&J, and Verizon. Nielsen acquired IAG Research for $225 million in 2008.
Summary
IAG Research is a Marketing Tech company based in New York City, United States, founded in 1999. Its most recent funding was a Series A round in May 2006. Investors include Insight Partners.
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Funding History
May 2008
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Investors
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