Hurdl

Hurdl is the market leader in live event data capture and personalized SMS marketing, using patented technology to identify and engage audience members in real time. Its platform captures first-party data from live event attendees — including concerts, sports games, and brand activations — and converts them into direct SMS marketing channels for performers, teams, venues, and sponsoring brands. Hurdl achieves audience activation rates up to 87% with no app required, and its SMS marketing engine (Stella) enables ongoing personalized communication and demographic analytics post-event. Clients include USAA, Cricket Wireless, WWE, Live Nation, Garth Brooks, Metallica, and the Dallas Mavericks.