HotMaxx
Shanghai, China · Founded 2020
- Headquarters
- Shanghai
- Founded
- 2020
- Business Model
- B2C
About
HotMaxx (好特卖) is a Shanghai-founded discount retail chain operated by Xinguo Technology Co., Ltd. that sells branded overstock and near-expiry snacks, beverages, cosmetics, and apparel at deep discounts. Founded in 2020, the company has grown to over 900 stores across major Chinese cities, pioneering a "treasure hunt" retail experience where algorithmic pricing ensures inventory turns within 20 days. Backed by GSR Ventures and Grandway Capital, HotMaxx has expanded beyond mainland China into Hong Kong and is targeting Japan, with a reported annual GMV of approximately RMB 4 billion (USD 560 million).
Summary
HotMaxx is an E-Commerce company based in Shanghai, China, founded in 2020.
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