Hormona

Hormona is a women's health company focused on helping women understand and improve their hormonal health through AI-powered insights and at-home hormone testing. Founded by Karolina Löfqvist after her own frustrating experience with undiagnosed hormonal issues, the platform combines lateral flow at-home tests with a smartphone app to deliver real-time hormone level results. Hormona helps women track how hormonal changes affect mood, sleep, and wellbeing, and provides personalized guidance built on expertise from endocrinologists and gynecologists. The company has served 30,000+ women across 190+ countries and raised a $6.7M seed round led by Voima Ventures. Hormona has also received a £100K Innovate UK grant to develop AI-powered clinical decision support tools for perimenopause diagnostics.