Hoovu Fresh
A fresh take on traditions
Bengaluru, India · Founded 2020 · $910K raised
- Headquarters
- Bengaluru
- Founded
- 2020
- Business Model
- B2C
- Website
- hoovufresh.com
- Total Funding
- $910K
- Last Round
- $790K SeedDec 2022
- Rounds
- 2
About
Hoovu Fresh (operating as Rosebazaar India) is a Bengaluru-based farm-to-home fresh flower subscription service that delivers puja flowers directly to households across India. Founded by sisters Rhea and Yeshoda Karuturi, the company addresses the fragmented, unreliable traditional flower market by sourcing directly from farms and delivering fresh, consistent-quality flowers on subscription for daily puja rituals, festivals, and events. Hoovu Fresh has expanded beyond fresh flowers to include natural agarbathis (incense sticks), dhoop cones, and dhoop sticks made from recycled temple flowers. The company is Techstars-backed, appeared on Shark Tank India, and is available via major platforms including BigBasket, Milk Basket, Zepto, Amazon, and Flipkart. It reported a turnover of approximately Rs 8 crore.
Summary
Hoovu Fresh is a company based in Bengaluru, India, founded in 2020. It has raised $910K in total across 2 rounds, most recently a $790K Seed round in Dec 2022. Investors include Sauce.vc and Techstars.
Tech & App Stack
3 technologies & apps tracked
Every product and vendor across these categories, with where each signal came from.
Create a free account with 25 free credits every month, no card needed, to unlock the full tech & app stack, funding history, and valuations.
Funding History
Sign up to view the funding chart
Create a free account with 25 free credits every month, no card needed, to unlock funding history, valuations, and tech stacks.
Dec 2022
Sign up to see all 2 rounds
Pre-Seed through Seed — per-round amounts, valuations, and who invested in each round.
Investors
Your company? Embed this profile
Add the live badge to your site — it stays current as your funding data updates.
<a href="https://indexed.vc/companies/hoovu-fresh"><img src="https://indexed.vc/api/badge/company/hoovu-fresh" alt="Hoovu Fresh on Indexed.vc" width="260" height="76" /></a>