Hoovu Fresh

A fresh take on traditions

Bengaluru, India · Founded 2020 · $910K raised

Founded
2020
Business Model
B2C
Total Funding
$910K
Last Round
$790K SeedDec 2022
Rounds
2

About

Hoovu Fresh (operating as Rosebazaar India) is a Bengaluru-based farm-to-home fresh flower subscription service that delivers puja flowers directly to households across India. Founded by sisters Rhea and Yeshoda Karuturi, the company addresses the fragmented, unreliable traditional flower market by sourcing directly from farms and delivering fresh, consistent-quality flowers on subscription for daily puja rituals, festivals, and events. Hoovu Fresh has expanded beyond fresh flowers to include natural agarbathis (incense sticks), dhoop cones, and dhoop sticks made from recycled temple flowers. The company is Techstars-backed, appeared on Shark Tank India, and is available via major platforms including BigBasket, Milk Basket, Zepto, Amazon, and Flipkart. It reported a turnover of approximately Rs 8 crore.

Summary

Hoovu Fresh is a company based in Bengaluru, India, founded in 2020. It has raised $910K in total across 2 rounds, most recently a $790K Seed round in Dec 2022. Investors include Sauce.vc and Techstars.

Tech & App Stack

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Funding History

SeedSeed RoundDec 2022
$790K

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Investors