Honey

Honey (now PayPal Honey) is a free browser extension and mobile app that automatically finds and applies coupon codes at checkout across thousands of online retailers, helping shoppers save money without manual searching. Founded in Los Angeles in 2012 by Ryan Hudson and George Ruan, Honey grew to over 17 million monthly active users by offering price tracking, product wish lists, and deal discovery features alongside its core coupon automation. The platform monetized by charging retailers for affiliate-style placement in its deal discovery surfaces, giving consumers free savings while providing merchants with purchase-intent data. PayPal acquired Honey in January 2020 for approximately $4 billion in its largest acquisition to date, integrating the extension into its broader commerce and payments ecosystem.