Hitwise

Hitwise is a digital intelligence platform that delivers competitive insights, audience analytics, and online consumer behavior data to help marketers optimize their campaigns. Originally founded in 1999 in Melbourne, Australia, Hitwise was acquired by Experian in 2007 and later relaunched as an independent business. The platform tracks website traffic, search trends, and audience demographics across millions of sites, enabling brands and agencies to benchmark performance, understand competitive positioning, and identify high-value audience segments.