海拍客 (Hipac)

海拍客 (Hipac.cn), registered as Hangzhou Yangtuo Network Technology Co., Ltd., is a B2B2C supply chain platform founded in 2015 by Zhao Chen (a former Alibaba senior executive behind Tmall International) that connects upstream mother-and-baby product brands and manufacturers with approximately 290,000 registered brick-and-mortar retail stores across China, with a strategic focus on lower-tier cities and rural markets underserved by major international brands. The platform earns commissions of 2.3–2.6% on GMV from standard transactions and 5–10% for marketing and brand incubation services, while also offering stores digitalization tools, operational support, and access to over 1,000 private-label SKUs. By streamlining the traditional multi-layered distribution chain, Hipac enables brands to efficiently penetrate China's vast inland market while giving independent retailers access to competitive nationwide supplier pricing.