hayneedle.com (formerly know as NetShops)

Hayneedle was an online home furnishings and decor retailer founded in 2002 in Omaha, Nebraska as Hammocks.com, later expanding under the name NetShops to a portfolio of over 300 specialty online stores. The company rebranded as Hayneedle in 2009 and consolidated all storefronts into hayneedle.com in 2014. At its peak, Hayneedle employed approximately 800 people and generated revenue of around $350 million. In 2016, it was acquired by Jet.com for approximately $90 million, subsequently becoming part of Walmart. In 2023, Hayneedle redirected its website to walmart.com/hayneedle.