HappyOrNot
formerly Happy or NotAcquiredNew Home
Tampere, Finland · Founded 2009 · $39.5M raised
- Headquarters
- Tampere
- Employees
- 51–200
- Founded
- 2009
- Business Model
- B2B
- Website
- happy-or-not.com
- Total Funding
- $39.5M
- Last Round
- $25.0M Growth EquitySep 2019
- Rounds
- 2
- Acquisition Date
- Jul 2026
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 3 funding rounds and 4 investors for this company. The full record is or through the API.
About
HappyOrNot is a Finnish customer and employee feedback platform that captures real-time microfeedback at the point of service through Smiley kiosk terminals, QR/NFC signage, and digital touchpoints. Its AI-powered analytics engine, trained on over 2 billion responses, delivers role-based insights that help retail, healthcare, and services organizations identify issues, recognize wins, and improve satisfaction across locations. Founded in 2009, HappyOrNot serves over 4,000 global brands across more than 150 countries.
Summary
HappyOrNot is a SaaS company based in Tampere, Finland, founded in 2009. It has raised $39.5M in total across 2 rounds, most recently a $25.0M Growth Equity round in Sep 2019. Investors include Verdane, Northzone and AirTree Ventures.
Tech & App Stack
3 technologies & apps tracked
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Funding & Exit History
Jul 2026
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Funding: Series A through Growth Equity. Amounts, valuations, and investors where available.
Investors
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