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Happy or Not

Move beyond slow surveys. Act on live customer signals.

Tampere, Finland · Founded 2009 · $39.5M raised

Headquarters
Tampere
Employees
201–500
Founded
2009
Business Model
B2B
Total Funding
$39.5M
Last Round
$25.0M Growth EquitySep 2019
Rounds
2

About

HappyOrNot is a Finnish customer and employee feedback platform that captures real-time microfeedback at the point of service through Smiley kiosk terminals, QR/NFC signage, and digital touchpoints. Its AI-powered analytics engine, trained on over 2 billion responses, delivers role-based insights that help retail, healthcare, and services organizations identify issues, recognize wins, and improve satisfaction across locations. Founded in 2009, HappyOrNot serves over 4,000 global brands across more than 150 countries.

Summary

Happy or Not is a Data & Analytics company based in Tampere, Finland, founded in 2009. It has raised $39.5M in total across 2 rounds, most recently a $25.0M Growth Equity round in Sep 2019. Investors include Verdane, Northzone and AirTree Ventures.

Funding History

Growth EquityGrowth EquitySep 2019
$25.0M

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Series A through Growth Equity — per-round amounts, valuations, and who invested in each round.

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