Hansel Io

Hansel.io was a real-time, no-code Product Experience (PX) platform founded in 2016 by Varun Ramamurthy Dinakar and Parminder Singh, both ex-Flipkart and ex-Zynga product and tech leads. The platform enabled product managers and growth marketers to place contextual nudges, walkthroughs, and A/B experiments in mobile apps and websites without code releases, helping companies boost user activation, feature adoption, and retention. Hansel served customers across India and Southeast Asia including PayTM, Redbus, MPL, and Tokopedia, and raised $5.4 million from Chirate Ventures, Vertex Ventures, and Endiya Partners. In November 2020, Netcore Solutions acquired Hansel.io to accelerate its intelligent customer experience platform.