Habito

Habito is a London-based digital mortgage broker founded in 2016 by Daniel Hegarty to eliminate the complexity and stress of obtaining a mortgage in the UK. The company combines proprietary technology with human expert advice to search thousands of mortgage products across the whole market and match homebuyers to the best available deal. Habito offers a fully digital application experience, from initial comparison through to offer, and at its peak also offered its own mortgage product line (Habito One) for long-term fixed-rate mortgages. Following a significant restructuring, Habito returned to profitability under CEO Ying Tan, who joined in May 2023, refocusing on its core digital brokerage business. Habito was recognized as Best Broker for Digital Innovation at the Mortgage Strategy Awards and is built on functional programming principles.