Habit factory
해빗팩토리 - 모두가 금융과 더 가까워지도록
Seoul, South Korea · Founded 2016 · $24.4M raised
- Headquarters
- Seoul
- Employees
- 51–200
- Founded
- 2016
- Business Model
- B2C
- Website
- habitfactory.co
- Total Funding
- $24.4M
- Last Round
- $24.4M Series DOct 2025
- Rounds
- 1
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
About
Habit Factory (해빗팩토리) is a Seoul-based AI-driven fintech company that operates Signal Planner, a one-stop personal finance and insurance management platform for Korean consumers. Founded in 2016, the company provides insurance analysis, financial big data analytics, loan comparison, and auto insurance comparison services, and holds a MyData (personal credit information management) license in South Korea. It also operates Habit Factory USA, pursuing mortgage lending licenses across multiple US states, making it an emerging cross-border fintech player.
Summary
Habit factory is a Fintech company based in Seoul, South Korea, founded in 2016. It has raised $24.4M in total across 1 round, most recently a $24.4M Series D round in Oct 2025. Investors include Z Venture Capital, Smilegate Investment and Industrial Bank of Korea.
Tech & App Stack
4 technologies & apps tracked
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Funding History
Oct 2025
Investors
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