How much funding has Habit factory raised?

Habit factory has raised $24.4M in total funding, most recently a Series D round.

When was Habit factory founded?

Habit factory was founded in 2016.

Where is Habit factory headquartered?

Habit factory is headquartered in Seoul, South Korea.

What industry is Habit factory in?

Habit factory operates in Fintech.

How many employees does Habit factory have?

Habit factory has 51-200 employees.

Habit factory

Q: Who are Habit factory's investors?

Habit factory's investors include Z Venture Capital, Smilegate Investment, Industrial Bank of Korea.

Seoul, South Korea · Founded 2016 · $24.4M raised

Fintech

Headquarters: Seoul
Employees: 51–200
Founded: 2016
Business Model: B2C

Website: habitfactory.co
Total Funding: $24.4M
Last Round: $24.4M Series DOct 2025
Rounds: 1

About

Habit Factory (해빗팩토리) is a Seoul-based AI-driven fintech company that operates Signal Planner, a one-stop personal finance and insurance management platform for Korean consumers. Founded in 2016, the company provides insurance analysis, financial big data analytics, loan comparison, and auto insurance comparison services, and holds a MyData (personal credit information management) license in South Korea. It also operates Habit Factory USA, pursuing mortgage lending licenses across multiple US states, making it an emerging cross-border fintech player.

Summary

Habit factory is a Fintech company based in Seoul, South Korea, founded in 2016. It has raised $24.4M in total across 1 round, most recently a $24.4M Series D round in Oct 2025. Investors include Z Venture Capital, Smilegate Investment and Industrial Bank of Korea.