Guideline

Acquired

Affordable 401(k)s for Companies & Self-Employed | Gusto 401(k) powered by Guideline

San Mateo, United States · Founded 2015 · $344.0M raised

Employees
201–500
Founded
2015
Business Model
B2B
Total Funding
$344.0M
Last Round
$200.0M Series EJun 2021
Rounds
6

About

Guideline is a full-stack 401(k) platform that makes it easy and affordable for small and medium-sized businesses to offer retirement benefits to employees. The platform handles all plan administration including setup, enrollment, compliance, and investment management, with transparent low-fee pricing and deep integrations with payroll providers including Gusto.

Summary

Guideline is a Financial Services company based in San Mateo, United States, founded in 2015. It has raised $344.0M in total across 6 rounds, most recently a $200.0M Series E round in Jun 2021. Investors include Felicis Ventures, Generation Investment Management and Greyhound Capital.

Tech & App Stack

3 technologies & apps tracked

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Funding History

AcquisitionAcquired by GustoAug 2025
$600.0M

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Full funding history, per-round amounts, and investor participation.

Investors

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