Groov

Groov is an open-data embedded finance platform that gives financial institutions, payment service providers, and fintechs the data and tools to serve small and medium-sized merchants. Founded in June 2022, Groov Technology Ltd connects commerce and payments data to capital providers so platforms can embed lending, merchant cash advance, and other business-finance products in their own workflows. Native integrations with providers such as Stripe, SumUp, and Worldpay let partners ingest, structure, and model merchant transaction data for risk decisions and new propositions. Groov acts as a technology and distribution layer rather than a lender, introducing businesses to third-party finance providers when it operates as a credit broker.