Grapeshot
AcquiredGrapeshot is an analytics company, founded in 2006.
- Founded
- 2006
- Business Model
- B2B
About
Grapeshot was a UK-based contextual intelligence platform, founded in Cambridge in 2006 by John Snyder and Dr. Martin Porter, that used AI to analyze webpage content so brands and agencies could target advertising safely and contextually, avoiding placement near damaging content. Acquired by Oracle in 2018 for a reported $320 million and rebranded as Oracle Contextual Intelligence, the technology served pre-bid brand-safety and contextual-targeting use cases for thousands of marketers before Oracle discontinued the product alongside its entire advertising business in September 2024.
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