GoodGuide
AcquiredDelivering environmental, social and health information to consumers through the web and cell phones
San Francisco, United States · Founded 2007 · $3.7M raised
- Headquarters
- San Francisco, California
- Employees
- 11–50
- Founded
- 2007
- Business Model
- B2C
- Website
- goodguide.com
- Total Funding
- $3.7M
- Last Round
- Series CJan 2011
- Rounds
- 3
- Acquisition Date
- Aug 2012
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 4 funding rounds and 4 investors for this company. The full record is or through the API.
About
GoodGuide was a consumer product transparency platform that provided environmental, social, and health ratings for over 120,000 consumer products including food, personal care, toys, and household items. Using data compiled from hundreds of scientific sources, GoodGuide scored products on a 1-10 scale across health, environment, and social performance dimensions. Consumers could research products on the web or via mobile apps, helping them make more informed purchasing decisions. The company was founded by UC Berkeley professor Dara O'Rourke and acquired by UL (Underwriters Laboratories) in 2012.
Summary
GoodGuide is a Healthcare company based in San Francisco, United States, founded in 2007. It has raised $3.7M in total across 3 rounds, most recently a Series C round in Jan 2011. Investors include New Island Capital, Physic Ventures and New Enterprise Associates.
Tech & App Stack
8 technologies & apps tracked
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Funding & Exit History
Aug 2012
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Funding: Series A through Series C. Amounts, valuations, and investors where available.
Investors
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