GoodGuide

Acquired

Delivering environmental, social and health information to consumers through the web and cell phones

San Francisco, United States · Founded 2007 · $3.7M raised

Employees
11–50
Founded
2007
Business Model
B2C
Total Funding
$3.7M
Last Round
$3.7M Series CJan 2011
Rounds
3
Acquisition Date
Aug 2012

About

GoodGuide was a consumer product transparency platform that provided environmental, social, and health ratings for over 120,000 consumer products including food, personal care, toys, and household items. Using data compiled from hundreds of scientific sources, GoodGuide scored products on a 1-10 scale across health, environment, and social performance dimensions. Consumers could research products on the web or via mobile apps, helping them make more informed purchasing decisions. The company was founded by UC Berkeley professor Dara O'Rourke and acquired by UL (Underwriters Laboratories) in 2012.

Summary

GoodGuide is a Healthcare company based in San Francisco, United States, founded in 2007. It has raised $3.7M in total across 3 rounds, most recently a $3.7M Series C round in Jan 2011. Investors include New Island Capital, Physic Ventures and New Enterprise Associates.

Tech & App Stack

8 technologies & apps tracked

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Funding History

AcquisitionAug 2012

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Series A through Acquisition — per-round amounts, valuations, and who invested in each round.

Investors

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