GoodGuide
AcquiredDelivering environmental, social and health information to consumers through the web and cell phones
San Francisco, United States · Founded 2007 · $3.7M raised
- Headquarters
- San Francisco, California
- Employees
- 11–50
- Founded
- 2007
- Business Model
- B2C
- Website
- goodguide.com
- Total Funding
- $3.7M
- Last Round
- $3.7M Series CJan 2011
- Rounds
- 3
About
GoodGuide was a consumer product transparency platform that provided environmental, social, and health ratings for over 120,000 consumer products including food, personal care, toys, and household items. Using data compiled from hundreds of scientific sources, GoodGuide scored products on a 1-10 scale across health, environment, and social performance dimensions. Consumers could research products on the web or via mobile apps, helping them make more informed purchasing decisions. The company was founded by UC Berkeley professor Dara O'Rourke and acquired by UL (Underwriters Laboratories) in 2012.
Summary
GoodGuide is a Healthcare company based in San Francisco, United States, founded in 2007. It has raised $3.7M in total across 3 rounds, most recently a $3.7M Series C round in Jan 2011. Investors include Physic Ventures, NEA and DFJ.
Tech & App Stack
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Funding History
Aug 2012
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Investors
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