Gold Setu

Gold Setu (Gold Setu Private Limited) is a Bengaluru-based mobile-first SaaS platform serving offline jewellery retailers across India. Founded in 2021 by Vikas Verma and Anuj Sachdev, the platform enables any jewellery retailer to go digital without upfront technology investment — providing digital catalogs, branded storefronts, payment links, customer engagement tools, and wholesale commerce capabilities. Gold Setu allows smaller independent jewellers to offer the same omnichannel experience as large brands with multi-million dollar tech budgets, and plans to expand into adjacent financial products such as digital gold, jewellery insurance, and gold loans that retailers can offer their customers. The company is backed by investors including Kunal Shah, Anjali Bansal, Better Capital, and others.