How much funding has GlowRoad raised?

GlowRoad has raised $101.3M in total funding, most recently a Series C round.

Who are GlowRoad's investors?

GlowRoad's investors include Accel, Vertex Ventures, Amazon, CDH Investments, IND Fund, Korea Investment Partners.

Where is GlowRoad headquartered?

GlowRoad is headquartered in Bengaluru, India.

What industry is GlowRoad in?

GlowRoad operates in E-Commerce, Retail.

How many employees does GlowRoad have?

GlowRoad has 201-500 employees.

GlowRoad

Acquired

#BeYourOwnBoss

Bengaluru, India · Founded 2017 · $101.3M raised

E-Commerce

Retail

Headquarters: Bengaluru
Employees: 201–500
Founded: 2017
Business Model: Marketplace

Website: glowroad.com
Total Funding: $101.3M
Last Round: $70.0M Series CSep 2024
Rounds: 5

About

GlowRoad is India's largest social commerce reseller platform, enabling individuals — particularly homemakers, students, and first-time entrepreneurs — to start online businesses with zero investment. Resellers curate products from GlowRoad's catalog of over 300 categories sourced directly from manufacturers and wholesalers, then sell them through WhatsApp, Facebook, and Instagram. The platform provides virtual storefronts, supplier access, logistics support, cash-on-delivery options, and commission earnings on each completed sale. With over 6 million resellers across India, GlowRoad has built the country's largest peer-to-peer commerce network focused on economic empowerment. Founded in 2017 by Sonal Verma, Kunal Sinha, Shekhar Sahu, Nitesh Pant, and Nilesh Padariya, the company was acquired by Amazon India in April 2022 as part of Amazon's social commerce expansion strategy in one of its key overseas markets.

Summary

GlowRoad is an E-Commerce company based in Bengaluru, India, founded in 2017. It has raised $101.3M in total across 5 rounds, most recently a $70.0M Series C round in Sep 2024. Investors include Accel, Vertex Ventures and Amazon.

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