GlowRoad
Acquired#BeYourOwnBoss
Bengaluru, India · Founded 2017 · $31.3M raised
- Headquarters
- Bengaluru
- Employees
- 201–500
- Founded
- 2017
- Business Model
- Marketplace
- Website
- glowroad.com
- Total Funding
- $31.3M
- Last Round
- $7.0M Extension RoundNov 2020
- Rounds
- 4
- Acquired by
- AmazonApr 2022
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 5 funding rounds and 7 investors for this company. The full record is or through the API.
About
GlowRoad is India's largest social commerce reseller platform, enabling individuals — particularly homemakers, students, and first-time entrepreneurs — to start online businesses with zero investment. Resellers curate products from GlowRoad's catalog of over 300 categories sourced directly from manufacturers and wholesalers, then sell them through WhatsApp, Facebook, and Instagram. The platform provides virtual storefronts, supplier access, logistics support, cash-on-delivery options, and commission earnings on each completed sale. With over 6 million resellers across India, GlowRoad has built the country's largest peer-to-peer commerce network focused on economic empowerment. Founded in 2017 by Sonal Verma, Kunal Sinha, Shekhar Sahu, Nitesh Pant, and Nilesh Padariya, the company was acquired by Amazon India in April 2022 as part of Amazon's social commerce expansion strategy in one of its key overseas markets.
Summary
GlowRoad is an E-Commerce company based in Bengaluru, India, founded in 2017. It has raised $31.3M in total across 4 rounds, most recently a $7.0M Extension Round in Nov 2020. Investors include Accel, Vertex Ventures and Amazon.
Tech & App Stack
3 technologies & apps tracked
Every product and vendor across these categories, with where each signal came from.
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Funding & Exit History
Apr 2022
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Funding: Series A through Extension Round. Amounts, valuations, and investors where available.
Investors
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