GfK
NIQ - The Full View™ of Consumer Intelligence
Nuremberg, Germany · Founded 1934
About
GfK (Gesellschaft fur Konsumforschung) is the largest German market research company, providing data and consumer intelligence to the consumer goods, technology, retail, automotive, and media industries worldwide. Founded in 1934 in Nuremberg, the company collects data on over 180 million SKUs and surveys more than two million people across 15 countries, helping businesses make informed decisions on marketing, pricing, and product strategy. GfK is now a subsidiary of NIQ (NielsenIQ), which acquired the company in 2023 following EU antitrust approval.
Summary
GfK is a SaaS company based in Nuremberg, Germany, founded in 1934. Investors include KKR.
Tech & App Stack
16 technologies & apps tracked
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Company Event History
Dec 2016
Investors
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