- Headquarters
- Tel Aviv
- Employees
- 51–200
- Founded
- 2013
- Business Model
- B2B
- Website
- centrical.com
- Total Funding
- $91.0M
- Last Round
- $32.0M Venture RoundJun 2026
- Rounds
- 4
About
GamEffective was an enterprise employee engagement and gamification platform founded in Tel Aviv in 2013 by Gal Rimon. The platform used advanced gamification, personalized microlearning, and real-time performance management to motivate and develop frontline employees at large enterprises. After six years operating as GamEffective, the company rebranded to Centrical in 2019, reflecting its expanded product vision beyond gamification to become a full employee performance and coaching platform. Centrical now serves customers in 150 countries across 40 languages, with offices in New York and Tel Aviv. It raised $7 million during its GamEffective phase before subsequent funding rounds under the Centrical brand.
Summary
GamEffective is a SaaS company based in Tel Aviv, Israel, founded in 2013. It has raised $91.0M in total across 4 rounds, most recently a $32.0M Venture Round round in Jun 2026. Investors include Intel Capital, Leeds Illuminate and Kingfisher.
Tech & App Stack
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Funding History
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Jun 2026
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Venture Round through Series D — per-round amounts, valuations, and who invested in each round.
Investors
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