Floryo

Founded by Manohar Kumar, Floryo (legal name Pitchfork Foods Private Ltd) sells freshly produced Indian staple products, particularly wheat flour, via its D2C platform. It offers different types of whole grain flours, including functional multigrain flours, customised multigrain flours, and gluten-free multigrain flours, and lets customers customise their own wheat flour blends. To support customers' dietary needs, Floryo also offers online consultations from nutritionists. The company operates its own manufacturing unit that processes and packs staple products, with over 40 SKUs of freshly processed flours, and claims to deliver orders to customers' doorsteps within 24 hours.