Flipp (Wishabi)

Flipp (formerly Wishabi) is a Toronto-based retail technology company that helps major retailers and brands deliver digital shopping experiences to consumers. Founded in 2007 by four University of Waterloo graduates and rebranded to Flipp in 2013, the platform aggregates digital flyers, coupons, and deals from thousands of retail partners including Walmart, Kroger, CVS, and The Home Depot. Flipp uses intent-based shopping signals to help retailers reach consumers at the point of purchase decision, replacing the traditional print flyer with a measurable digital merchandising channel. The company serves consumers through mobile and web apps and sells a SaaS platform to retail and brand partners.