Flipp (Wishabi)
AcquiredSmarter shopping decisions.
Toronto, Canada · Founded 2007 · $77.0M raised
- Total Funding
- $77.0M
- Last Round
- $61.0M Growth EquityMar 2016
- Rounds
- 3
- Acquisition Date
- Aug 2023
About
Flipp (formerly Wishabi) is a Toronto-based retail technology company that helps major retailers and brands deliver digital shopping experiences to consumers. Founded in 2007 by four University of Waterloo graduates and rebranded to Flipp in 2013, the platform aggregates digital flyers, coupons, and deals from thousands of retail partners including Walmart, Kroger, CVS, and The Home Depot. Flipp uses intent-based shopping signals to help retailers reach consumers at the point of purchase decision, replacing the traditional print flyer with a measurable digital merchandising channel. The company serves consumers through mobile and web apps and sells a SaaS platform to retail and brand partners.
Summary
Flipp (Wishabi) is a company based in Toronto, Canada, founded in 2007. It has raised $77.0M in total across 3 rounds, most recently a $61.0M Growth Equity round in Mar 2016. Investors include Insight Partners and General Atlantic.
Tech & App Stack
4 technologies & apps tracked
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Funding History
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Aug 2023
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