Fithub

Fithub is an online supermarket specializing in healthy, natural, and eco-friendly consumer products, operating primarily in Colombia and Latin America. Founded in 2017 by Jabib Char, Cristina Char, Andrés Iriarte, and Alex Ramírez, Fithub participated in Y Combinator's Winter 2021 batch. The company applies a healthy and eco-friendly sourcing criteria to every product it offers, positioning itself as a curated e-commerce destination for health-conscious consumers. With approximately 60 employees, Fithub focuses on making healthy products accessible and convenient through an online retail model, combining technology-driven operations with a mission-driven approach to health and sustainability.