FERMÀT

FERMÀT is an AI-native commerce platform that consolidates disparate SaaS tools into a single agentic system that detects shopper behavior patterns, recommends actions, and generates adaptive shopping experiences across brands' ecommerce websites. Founded in 2021 by Rishabh Jain and Shreyas Kumar, former LiveRamp executives, FERMÀT replaces fragmented analytics, A/B testing, and merchandising tools with an integrated platform that learns from every shopper session and feeds performance signals back into its detection loop. The platform supports over $27.3 billion in GMV, serves 100+ brand partners including Backcountry, GNC, and Travelpro, and processes over 51 million shopper sessions per day.