Federated Media Publishing

Federated Media Publishing, founded by John Battelle in 2005, was a pioneering San Francisco-based digital advertising network that championed content-driven brand engagement across the independent web. The company built a premium publisher community, enabling brands to reach influential audiences through native content and conversational marketing at a time when digital advertising was rapidly maturing. Federated Media raised approximately $50 million in venture capital and grew to become a significant player in the programmatic and content marketing space. In January 2014, the company sold its content marketing business and associated trademarks to LIN Digital Media, while spinning off its programmatic advertising platform as an independent company called Sovrn Holdings, Inc.