Essen

Essen Co., Ltd. is a Japanese startup operating WithDrive, a mobility advertising platform that enables brands to place vehicle wrap and LED signage ads on passenger cars, delivery vehicles, taxis, and corporate fleets across Japan's major cities. Using GPS tracking and AI-powered analytics, WithDrive measures advertising effectiveness in real time, tracking vehicle routes, exposure areas, audience impressions, and demographic breakdowns. Advertisers can target specific geographic areas and time windows, with reporting on total views, heatmaps, contact rates, and behavioral conversion analysis. Founded in August 2021 and headquartered in Kawasaki, Kanagawa, Essen has been backed by Global Brain Corporation and enables drivers to earn supplemental income by displaying ads on their personal vehicles.