Doto Kids

Doto Kids is a Bengaluru-based direct-to-consumer kidswear brand founded in 2023 by IIT Bombay and Harvard Business School graduates Mahak Gupta, Rewa Mehta, and Sarthak Jain. The brand takes a utility-first approach to children's clothing, designing soft, stretchable, and durable garments optimized for the active lifestyles of Indian children and the preferences of millennial parents. Products—including leggings, joggers, denims, skorts, and clothing sets—are manufactured in India using fabrics suited for India's climate, with an emphasis on quality that holds up through repeated washes and active play. Doto Kids sells direct-to-consumer through its own e-commerce website.