Directo Tech, Inc - Travel Browser Extension

Directo is a travel technology company offering a free Chrome browser extension that connects travelers directly with hotels and vacation rentals, bypassing third-party booking platforms such as Airbnb, Booking.com, and Expedia. When a traveler visits a property listing on an OTA, the Directo extension surfaces the hotel's or rental's own direct booking page, enabling guests to book at the same or lower price while avoiding OTA service fees. For property managers and hotels, Directo provides a direct channel to reach potential guests, reducing reliance on high-commission platforms. The company publishes data-driven insights on travel distribution, AI's role in travel planning, and the evolving competition between large OTAs and conversational AI tools. Founded in 2023 by travel industry veterans Marina Guastavino and Pierre Becerril, Directo operates a freemium B2B2C model in which the extension is free for travelers while revenue is generated through partnerships with properties seeking greater direct-booking volume.