Designer-24

Designer-24 is a Middle East-based luxury fashion rental and e-commerce company founded in 2013 by Sara Alemzadeh (also known as Sara Handjani) and Ranya Aghamardi (also known as Ranya Khalil). The company operates the region's first and largest online platform for renting designer dresses and luxury accessories, serving customers across Lebanon, UAE, Saudi Arabia, and broader MENA markets. Customers can browse and rent thousands of pieces from high-profile designers including Elie Saab, Zuhair Murad, Balmain, Roberto Cavalli, and Georges Hobeika, with fitting appointments available at physical showrooms in Beirut and Dubai. Beyond rental, Designer-24 operates a resale marketplace and a lender program that enables private wardrobe owners to monetize their designer collections. The platform also offers a D24 Membership subscription, a styling concierge service, and a franchise model for regional expansion. CEO Roupen Karageuzian has led the company since 2017.