- Headquarters
- Menlo Park, California
- Employees
- 201–500
- Founded
- 2013
- Business Model
- B2B
- Website
- deserve.com
- Total Funding
- $126.3M
- Last Round
- $50.0M Series DJun 2021
- Rounds
- 4
About
Deserve is a mobile-first, cloud-native credit card platform that enables banks, fintechs, and enterprise partners to issue and manage personalized credit card programs through a modern API-driven architecture. The company modernized the credit card stack by replacing legacy infrastructure with scalable, cloud-based program management tools. In April 2025, Intuit acquired key Deserve technology and team members to expand its money management offerings.
Summary
Deserve is a Fintech company based in Menlo Park, United States, founded in 2013. It has raised $126.3M in total across 4 rounds, most recently a $50.0M Series D round in Jun 2021. Investors include Goldman Sachs, Accel and Aspect Ventures.
Tech & App Stack
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Funding History
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Jun 2021
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Series A through Series D — per-round amounts, valuations, and who invested in each round.
Investors
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