Deserve

Acquired

Modernizing the credit card stack for fintech partners.

Menlo Park, United States · Founded 2013 · $126.3M raised

Employees
201–500
Founded
2013
Business Model
B2B
Total Funding
$126.3M
Last Round
$50.0M Series DJun 2021
Rounds
4

About

Deserve is a mobile-first, cloud-native credit card platform that enables banks, fintechs, and enterprise partners to issue and manage personalized credit card programs through a modern API-driven architecture. The company modernized the credit card stack by replacing legacy infrastructure with scalable, cloud-based program management tools. In April 2025, Intuit acquired key Deserve technology and team members to expand its money management offerings.

Summary

Deserve is a Fintech company based in Menlo Park, United States, founded in 2013. It has raised $126.3M in total across 4 rounds, most recently a $50.0M Series D round in Jun 2021. Investors include Goldman Sachs, Accel and Aspect Ventures.

Tech & App Stack

9 technologies & apps tracked

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Funding History

Series DSeries DJun 2021
$50.0M

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Investors

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