Demand Media was a Santa Monica, California-based internet content company founded in May 2006 by Richard Rosenblatt and Shawn Colo. The company used proprietary algorithms to identify high-advertising-potential topics, then commissioned freelance writers to produce content for websites including eHow.com and Livestrong.com. It also operated marketplace brands Saatchi Art and Society6. Demand Media went public in January 2011 at a $1.5 billion valuation and rebranded as Leaf Group in 2016. The company was acquired by Graham Holdings for $323 million in June 2021.
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