Demand Media

IPO

Public · Santa Monica, United States · Founded 2006 · $100.0M raised

Employees
501–1000
Founded
2006
Business Model
B2C
Total Funding
$100.0M
Last Round
Venture RoundMar 2008
Rounds
2
Type
Public

Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.

About

Demand Media was a Santa Monica, California-based internet content company founded in May 2006 by Richard Rosenblatt and Shawn Colo. The company used proprietary algorithms to identify high-advertising-potential topics, then commissioned freelance writers to produce content for websites including eHow.com and Livestrong.com. It also operated marketplace brands Saatchi Art and Society6. Demand Media went public in January 2011 at a $1.5 billion valuation and rebranded as Leaf Group in 2016. The company was acquired by Graham Holdings for $323 million in June 2021.

Summary

Demand Media is a Media company based in Santa Monica, United States, founded in 2006. It has raised $100.0M in total across 2 rounds, most recently a Venture Round in Mar 2008.

Tech & App Stack

7 technologies & apps tracked

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Funding & Exit History

IPOJan 2011
$151.3M

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Funding: Venture Round. Amounts, valuations, and investors where available.

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