Decentraland

Decentraland is a community-owned, blockchain-based virtual world and open metaverse where users can explore, create, and monetize content and experiences on land they truly own. Built on the Ethereum blockchain, it enables users to purchase plots of virtual land (LAND) as NFTs, host events, build interactive environments, and trade digital assets using MANA, the platform's native ERC-20 token. Founded in 2017 by Esteban Ordano and Ari Meilich and publicly launched in February 2020, Decentraland is governed by a decentralized autonomous organization (DAO) that gives the community direct control over platform policies, land auctions, and development priorities. The platform has attracted over 400,000 downloads and hosted major branded activations from Sotheby's, Atari, and global music artists.