How much funding has CUUP, Inc. raised?

CUUP, Inc. has raised $17.2M in total funding, most recently a growth equity round.

Who are CUUP, Inc.'s investors?

CUUP, Inc.'s investors include Forerunner Ventures, Insight Partners, Global Founders Capital, Lerer Hippeau, Bullish.

When was CUUP, Inc. founded?

CUUP, Inc. was founded in 2018.

Where is CUUP, Inc. headquartered?

CUUP, Inc. is headquartered in New York, New York, United States.

What industry is CUUP, Inc. in?

CUUP, Inc. operates in E-Commerce.

How many employees does CUUP, Inc. have?

CUUP, Inc. has 11-50 employees.

CUUP, Inc.

Intimates Engineered to Support, Comfort, and Fit

New York, United States · Founded 2018 · $17.2M raised

E-Commerce

Headquarters: New York, New York
Employees: 11–50
Founded: 2018
Business Model: B2C

Website: shopcuup.com
Total Funding: $17.2M
Last Round: $17.2M Growth EquityJun 2021
Rounds: 3

About

CUUP is a direct-to-consumer intimates brand launched in November 2018 that designs minimalist, size-inclusive bras and underwear for women. The brand disrupted the traditional lingerie market by offering a wide range of sizes (30A to 42I) and emphasizing fit, function, and modern aesthetics without padding or unnecessary layers. CUUP raised funding from investors including Forerunner Ventures, Insight Partners, and Lerer Hippeau before being acquired by FullBeauty Brands in July 2023. The brand continues to operate under FullBeauty's portfolio alongside other size-inclusive fashion labels.

Summary

CUUP, Inc. is an E-Commerce company based in New York, United States, founded in 2018. It has raised $17.2M in total across 3 rounds, most recently a $17.2M Growth Equity round in Jun 2021. Investors include Forerunner Ventures, Insight Partners and Global Founders Capital.

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