Coremetrics
Acquired
- Headquarters
- San Mateo, California
- Employees
- 201–500
- Founded
- 1999
- Business Model
- B2B
- Website
- coremetrics.com
- Total Funding
- $135.0M
- Last Round
- $60.0M Series EApr 2008
About
Coremetrics was a San Mateo, California-based provider of cloud-based web analytics and digital marketing optimization solutions. Founded in 1999, the company served over 2,100 global clients including major retailers, travel brands, and financial services firms, helping them analyze visitor behavior, optimize online marketing, and measure ROI across digital channels. IBM acquired Coremetrics in 2010 and rebranded the product as IBM Digital Analytics.
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