Cluster

Cluster is an AI-driven customer acquisition platform built on WhatsApp, designed to help businesses grow through conversational commerce. The platform allows companies to launch promotional campaigns targeting customers on WhatsApp and automate conversation flows with minimal technical setup. Cluster integrates with e-commerce platforms including Shopify, requiring no custom development work, making it accessible to merchants of all sizes. The product focuses on turning WhatsApp's messaging reach into a direct customer acquisition and engagement channel, using AI to personalize interactions and improve conversion rates. Originally launched under the brand hello-cluster.com, the company has since rebranded to getcluster.ai and pivoted its positioning toward providing go-to-market infrastructure for AI agents, described as GTM superpowers for your agents. The platform targets businesses in markets where WhatsApp is a primary communication channel, particularly relevant for direct-to-consumer brands and retailers seeking to reach customers through messaging. Cluster was founded in 2024 and is headquartered in New York, New York.