Clensta

Clensta is an Indian direct-to-consumer personal care brand founded in 2016, headquartered in New Delhi. The company was established at IIT Delhi and built around a mission of combining natural ingredients with proprietary science-backed technologies to deliver skin, hair, and wellness products that are cruelty-free, SLS-free, and paraben-free. Clensta's product portfolio spans face care, hair care, body care, fragrances, and baby care, with flagship innovation including its STAR Technology (Stress-Free skin with Transdermal and Aromatherapy-based Reagents) and CRAN Technology (Complete Release of Active Nutrients). The company operates an in-house R&D lab in partnership with IIT Delhi and has been valued at approximately $36 million by Amazon. Clensta's products are distributed online and have received wide retail distribution, with the company targeting five crore households over five years.