Chilibeli

Chilibeli is an Indonesian social commerce platform founded in July 2019 by Alex Feng, Matt Li, and Michiel de Koning. Headquartered in Jakarta, the company connects community group buyers with fresh produce, fruits, vegetables, food, and everyday household goods through a network of local community agents acting as resellers and delivery coordinators. Chilibeli's model leverages social trust networks to drive group purchasing, enabling price advantages typically unavailable to individual buyers while providing income opportunities to community-level agents. The platform addresses last-mile distribution challenges in Indonesia's fragmented retail landscape by embedding commerce directly into neighborhood social structures.