Cassbana

Cassbana is an Egyptian fintech company that builds financial identities for underserved communities in Egypt and the MENA region through an API-first, embedded finance platform focused on micro-lending and behavior-based credit scoring. Founded in early 2020 by former Careem executive Haitham Nassar, Mohamed Tarek, and Mostafa Barakat, the company provides inventory financing to nano and micro-retailers—such as grocery, cosmetics, and clothing stores—by partnering with distributors to allow business owners to receive inventory on deferred payment terms. Cassbana uses short instant loans, behavioral data, and machine learning to assign credit scores to previously unbanked users, building financial identities that enable access to formal financial services. The company has received in-principle approval from Egypt's Financial Regulatory Authority (FRA) to join the FRA Sandbox, and has expanded operations to Oman through partnerships with Credit Oman and investment from Future Fund Oman via Cyfr Capital.