Cartona
Egypt's fastest-growing B2B e-commerce marketplace connecting retailers and suppliers
Cartona was founded in 2020, is headquartered in Cairo, Egypt, lists 51–200 employees, and has $22.1M in recorded funding across 3 rounds.
- Headquarters
- Cairo
- Employees
- 51–200
- Founded
- 2020
- Business Model
- Marketplace
- Website
- cartona.com
- Total Funding
- $22.1M
- Last Round
- $5.6M Extension RoundJul 2024
- Rounds
- 3
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 3 funding rounds for this company. The full record is or through the API.
About
Cartona is Egypt's fastest-growing B2B e-commerce marketplace, connecting FMCG retailers directly with suppliers, wholesalers, and producing companies to streamline the traditional distribution supply chain. Founded in August 2020 by Mahmoud Talaat, Mahmoud Abdel-Fattah, and Rafik Zaher, the platform enables retailers to browse and order merchandise 24/7, while offering suppliers real-time data insights, salesforce efficiency tools, and inventory management via an ERP system. Cartona operates an asset-light model, expanding into embedded finance with BNPL capabilities, and is active across 18 cities in Egypt.
Summary
Cartona is an E-Commerce company based in Cairo, Egypt, founded in 2020. It lists 51–200 employees. It has raised $22.1M in total across 3 rounds, most recently a $5.6M Extension Round in Jul 2024.
Tech & App Stack
4 technologies & apps tracked
Every product and vendor across these categories, with where each signal came from.
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Funding History
Jul 2024
Sign up to see all 4 events
Funding: Venture Round through Extension Round. Amounts, valuations, and investors where available.
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