Buzzer

Buzzer was a mobile sports streaming startup founded in January 2020 by Bo Han, targeting Gen Z fans who consume sports content on smartphones rather than traditional TV. The platform offered micro-payment live streaming of professional sports — users could pay as little as $1 to stream a key quarter, period, or final stretch of a live game — making premium sports moments accessible without a full cable or streaming subscription. Buzzer secured content partnerships with major leagues including the NBA, WNBA, NHL, PGA Tour, and ATP Tour, and launched its consumer app in 2021. The company attracted a high-profile investor roster including Michael Jordan, Wayne Gretzky, Kevin Durant, Patrick Mahomes, LaMelo Ball, Naomi Osaka, and ownership groups from several professional sports franchises. In May 2023, Buzzer pivoted from a B2C app to a B2B technology licensing model, offering its streaming infrastructure to other businesses, but the pivot proved unsuccessful. The company formally shut down in June 2023 after raising $44 million in total funding, citing fundraising challenges and adverse market dynamics.